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Why Businesses Are Switching to On-Demand Color Label Printing: A Look at Leading Brands

Why Businesses Are Switching to On-Demand Color Label Printing: A Look at Leading Brands

9th May 2025

Businesses across industries are upgrading their labeling systems. Instead of outsourcing label printing or using outdated monochrome solutions, many are investing in on-demand color label printers. This shift is driven by the need for flexibility, cost-efficiency, and professional-quality branding. With the right printer, companies can customize labels instantly, reduce waste, and ensure regulatory compliance.

Let's discuss why leading brands like Afinia, Primera, Epson, and VIPColor are driving this change and how their printers can benefit your business.

The Power of Customization and Speed

On-demand color label printing ensures unparalleled customization. You can update labels instantly, tailor them for specific promotions, or adhere to evolving regulatory requirements. Imagine the ability to print labels for seasonal products or limited-edition runs without incurring significant costs or delays. This flexibility translates to a competitive edge. Moreover, on-demand printing eliminates the lead times associated with external printing services. Businesses regain control over their labeling process, accelerating time-to-market and increasing responsiveness.

Afinia: Precision and Versatility

Afinia's on-demand color label printers are known for their precision and versatility. They produce high-resolution labels with sharp graphics and vibrant colors. The L502, for example, is a dual-ink printer that supports both pigment and dye-based inks, offering durability and premium print quality. Afinia printers also handle a variety of materials, making them ideal for businesses needing both waterproof and high-gloss labels. With easy integration into existing workflows, these printers cater to industries such as food, cosmetics, and chemicals.

Primera: User-Friendly and Cost-Effective

Primera on-demand color label printers are perfect for businesses looking for affordability and ease of use. The LX610, for instance, not only prints but also cuts labels into custom shapes, eliminating the need for pre-die-cut labels. Primera printers are compact yet capable, making them a great choice for small to mid-sized businesses. They offer high-quality prints with minimal ink consumption, reducing operating costs over time. While they may not be as robust as other brands for large-scale operations, their reliability and simplicity make them a strong contender for growing businesses.

Epson: Industry-Leading Durability and Speed

Epson dominates the market with its industrial-grade, on-demand color label printers. These stand out for their speed and efficiency and deliver durable, smudge-resistant labels at high speeds, perfect for high-volume environments such as manufacturing and logistics. Epson printers excel in handling variable data printing, making them a favorite for businesses needing serialized or barcoded labels. Their robust build ensures long-term reliability, though the upfront investment is higher than that of some competitors.

VIPColor: High-Capacity and Premium Quality

 

VIPColor on-demand color label printers cater to businesses that require large print volumes without compromising quality. The VP700 and VP750 models are built for speed, delivering thousands of labels per day with stunning color accuracy. These printers use Memjet technology, ensuring smooth gradients and crisp details. VIPColor’s advanced ink management system reduces waste while keeping costs manageable for high-output operations. They are especially popular in industries like beverages, pet products, and specialty foods, where label aesthetics play a major role in branding.

At DuraFast Label Company, we understand the important role of high-quality, customized labels in today's competitive market. That's why we offer a comprehensive selection of leading on-demand color label printers, including Afinia, Primera, Epson, and VIPColor, each designed to meet diverse business needs and budgets.

Whether you require robust, high-volume production capabilities or industrial-grade durability, DuraFast Label Company has the perfect high-quality color label printer for you. Our expert team will guide you through the selection process, helping you identify the ideal machine to streamline your operations and improve your brand image.

Shop now to purchase color label printers online. You can also call us to learn how we can improve your labeling process.