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Color Psychology & Color Labels

Color Psychology & Color Labels

Posted by BK on 24th Feb 2022

You may not know it, but there is a lot of psychology behind color. Different colors evoke different emotional responses in people and can even affect how they perceive your product or service. Even small details like the color of your labels can make a difference to potential customers. Here's what you should be aware of when choosing colors for your labels.

Colors and Emotions

Color has the ability to evoke different emotions. Different shades of red, for example, can cause people to feel both hungry and angry or bold and passionate. Pink is associated with affection, love, and emotion. Orange tends to be direct and aggressive. Nothing grabs attention like yellow. If your products are all-natural, green is the color of choice. Blue evokes confidence and security while purple is both soothing and creative. If you have a luxury brand, black exudes elegance.

What this Means for Labels

With all of the colors in the world to choose from, how do you make sure your label appeals to customers? First, decide what emotions you want your product or service's labels to evoke. Once you know this, begin looking for a color scheme that fits with these feelings. For example, if you sell luxury skincare products, black is a classic choice. On the other hand, if you sell organic, all-natural skincare products, green is a great color to choose.

The next step is finding the perfect shade -- not too bright and overpowering, but also not too dull and unnoticeable. You should make sure that your labels pop among other products on shelves or online listings without seeming tacky or gaudy.

Consider using one complementary color for accents like text or images. However, don't go overboard. You want to be sure your labels are both eye-catching and visually appealing.

Colors for Warning and Safety Labels

There are certain rules for warning and safety labels, which vary by industry. For example, you may be required to use specific colors, pictograms, and warning statements.

If the warning label is not bound by specific regulations, for example, if you want to add a "fragile" label to a package, then you can choose whatever colors you deem appropriate. The colors red, yellow, black, or orange will catch people's attention more quickly than other shades. Simply put, a pale blue warning label won't be nearly as effective as a bold red one.

There is a lot of psychology behind color. Different colors evoke different emotional responses in people and can even affect how they perceive your product or service. So, when choosing the right label, don't just think about what you want to say on it; also take into account the color that will represent your company best.

DuraFast Label Company makes it easy to create your own full-color labels. We have everything you need including color label printers, blank labels, label design software, supplies, and accessories. Whether you are selling online or in person, make sure your products stand out with high-quality labels that evoke an emotional response.