Making the Case for In-House Label Printing in a Small Business
Posted by Basat Khalifa on 24th Feb 2020
Working in a small business often means working with limited budgets. Keeping costs in control is always top of mind. One often-overlooked area where you can contain your costs involves your product labels.
Many small business owners don’t realize that affordable desktop color label printers are available that rival the quality that you get from a commercial print provider — all without the setup and die charges and minimum order quantities typical of outsourcing.
Whether you need to convince your boss or yourself, here are some compelling reasons to bring label printing in-house:
-Color label printers are affordable — We’ll use the Primera LX500 as an example, though there are dozens of excellent color label printers to consider. The LX500 has a retail price of just $1295 and is currently discounted even further. With a low, entry-level price, you’ll likely start seeing a return on your investment quickly.
-Color label printers are easy to use — Label design software, which is typically included with your label printer, makes designing beautiful labels a snap. If you want more sophisticated label design software, try a free trial of label design software here.
-Color label printers produce professional quality labels — We think you’ll be impressed by the label quality of today’s desktop color label printers. The Primera LX500, for example, produces labels at a print resolution of up to 4800 dpi. We can even send you printed label samples of your label design upon request so you can compare the quality for yourself.
-Having your own color label printer provides the ultimate in flexibility — Have you ever wanted to produce a seasonal label or try different labels for different markets? When you can print your own labels, you can do just that without the minimum order quantities and set up charges your commercial printer would normally charge. You could even offer customized labels for one-of-a-kind gifts and a new profit stream.
-The ability to print labels on demand means less waste — Minimum order quantities often result in excess label inventory that you will never use. Not only does that mean you’ve wasted money on labels and overpaid on the labels you did use, it also cuts into your storage space and your extra labels will eventually end up in a landfill. If you’d rather avoid these problems, printing labels on demand is the answer.
DuraFast Label Company specializes in helping small businesses bring label production in-house. We’re happy to answer any questions you might have and send you free label samples.